So today, like most other days these days, we woke up to screeching noise on social media, this one seemingly mundane yet loaded enough to trigger many people: A resort in Siargao sounded out their disinterest in working with social media influencers who they thought were more like freeloaders than legitimate marketing partners.

Said resort, of course, received a barrage of opinions, some of them from so-called bloggers and influencers themselves, mostly justifying their influence.

Now, normally AO would first laugh off stuff like this over a cup of coffee before even considering if it was worth our time to put some thought into it. Our rule: If social media is going to ruin your day anyway, you might as well pick out the worst trash. But this one was different; it was made even more interesting by what we at AO consider to be a moment of precognition. 

See, the night before the resort’s post went viral, as we were doing our customary random curiosity search on the Net, we stumbled into things like “SJWs” (Social Justice Warriors) and “Snowflakes” on social media. 

“Snowflake” led us to a news article in January 2018 about a cafe in Dublin, Ireland called the White Moose Cafe, whose owner Paul Stenson took to Facebook to sardonically say no to an influencer who offered her services in exchange for free food and accommodation.

It exploded into what has been called #Bloggergate because the influencer, Elle Darby, took to Youtube to voice her embarrassment with what Stenson had done.

What Darby had not counted on was Stenson being a budding comedian, and he loved irony and sarcasm. He pounded on Darby with video content of his own, banned all influencers from entering White Moose Cafe, and became famous. 

See the similarity here? White Moose Cafe. White Banana Beach Club. Stenson tells influencers to get a job. White Banana does the same. 

It’s all so funny! 

Except that here, nobody gets it. #ComedyOfTheAbsurd anyone?